Stay In Your Element
Creative direction | Art Direction | Retouching | Social | Motion
For Element Hotels, I led the creative from concept through to execution, shaping a visual story around the idea that you can live like you’re at home, even when you’re away. The campaign centred on capturing guests staying in their element -cooking, relaxing, moving, and simply being themselves. Through a bespoke location shoot and a suite of social-first content, the work brought together photography, motion, social, and brand strategy to tell a true story of a stay at Element Hotels.
As Design Director, I oversaw the creative as a whole, guiding the vision across every stage of the project. I sourced and collaborated with photographer Catherine Falls, worked closely with the production team to deliver a successful shoot, and led the creative direction through to final asset delivery.
Client:
Element Hotels
Agency:
Cummins&Partners NYC
Role:
Design Director - Design, Creative/Art Direction, Motion Design, Artworking, Retouching
