The Country Fudge
BRAND IDENTITY | PACKAGING DESIGN | SOCIAL | PHOTOGRAPHY
The Country Fudge is a self-initiated freelance project developed in close collaboration with the founder, where the brand was built from the ground up. From naming and visual identity to packaging and photography, the work focused on capturing a warm, considered take on country living. Together, we shaped a brand world that felt true to the founder’s vision while giving it a distinct and characterful presence.
As the sole designer, I led every aspect of the brand’s creation, from logo and collateral to motion, photography, and social presence. Beyond the visuals, I helped shape the wider brand experience, supporting everything from business setup to how the brand shows up day to day.
Client:
The Country Fudge
Agency:
Freelance commission
Role:
Brand Designer, Photographer Motion Designer
