Striking Brilliance
BRAND IDENTITY | BRAND CAMPAIGN | ART DIRECTION | Social | Motion
For the Archer School rebrand, I served as Lead Motion Designer on a comprehensive identity refresh. The project reimagined the school’s visual system by blending classical references with a vibrant, contemporary aesthetic, reflecting the school’s ethos of “striking brilliance” in a way that felt both timeless and alive. Through movement, the brand extended beyond static form into engaging visual moments across digital and OOH platforms.
My role focused on bringing the identity into motion across a range of dynamic applications, from expressive logo animations to a constellation-based icon system. Working closely with the design team, I helped ensure the motion remained grounded and considered, supporting the identity without overpowering it and keeping everything true to the brand’s down-to-earth spirit.
CLIENT:
The Archer School For Girls
Agency:
Design Bridge & Partners
Role:
Senior Motion Designer
