Pleasurama
BRAND IDENTITY | PACKAGING DESIGN | RETAIL EXPERIENCE | MOTION
Pleasurama is a bold rebrand of Harvey Nichols’ food and drink range, transforming it into a playful, indulgent world of colour and expression. Created at Design Bridge & Partners, the identity bring fresh energy into the brand, celebrating pleasure, self-expression, and a modern take on luxury. The work spans hundreds of packaging designs and in-store experiences, coming together as a vibrant, immersive brand world.
As Senior Motion Designer, I worked collaboratively within a team of motion and 3D designers to build the brand film, breaking it into sections that we developed individually before weaving them into a cohesive whole. Alongside this, I worked closely with the design and packaging teams, engaging with the brand as it took shape across touchpoints. My role focused on ensuring consistency, flow, and cohesion, helping the moving elements feel fully integrated within the wider brand system.
CLient:
Harvey Nichols
Agency:
Design Bridge & Partners
Role:
Senior Motion Designer
