La Dolce Vita
BRAND IDENTITY | PACKAGING DESIGN | MOTION | ART DIRECTION
Pastiglie Leone was a brand refresh rooted in the heritage and craftsmanship of the company’s Torino origins, reimagined through a contemporary lens. Drawing inspiration from the original factory architecture and historic signage, the identity reworked typography and patterns derived from the candy shapes themselves, bringing new clarity and charm to the visual world. A gold stamp of quality ties the system together, honouring tradition while signalling a refined, modern evolution.
As Senior Motion Designer, I contributed motion elements as part of a wider brand refresh spanning identity, packaging, and visual expression. I worked on scenes within the final brand film, collaborating closely with motion and 3D designers across global studios. My role focused on translating the crafted details of the identity into movement, helping deliver an award winning film that felt true to the brand’s heritage while alive in a contemporary context.
CLIENT:
Leone Pastigile
Agency:
Design Bridge & Partners
Role:
Senior Motion Designer
