The Money Calm Bull
BRAND CAMPAIGN | OOH | Art Direction | Retouching | Social | Motion
For MoneySuperMarket, I helped bring to life the brand’s bold mascot, the Money Calm Bull. The multi-media campaign centred around a clear narrative, calm in the midst of chaos, using the bull as a visual metaphor for the reassurance that comes from having your bills under control. The work balanced strength and simplicity, creating a character that felt both distinctive and reassuring across channels.
My role spanned the design and delivery of the campaign across TV, digital, OOH, and social. I worked closely with the creative team to develop consistent visual elements and ensure the character translated seamlessly across formats.
CLIENT:
MoneySuperMarket
Agency:
House 337 (then WCRS)
Role:
Art Director/Designer, Artworker, Motion Designer, Retoucher
